Rural Studio partners with ambitious brands across equestrian, countrywear, and outdoor sectors. Crafting content, brand identities and websites that feel elevated, intentional and built to perform.
OUR WORK
Built for brands rooted in the countryside
Blending creative direction with commercial thinking, we help you attract the right audience, elevate your brand and drive meaningful growth online.
Currently accepting enquiries.
About
A husband and wife team, built on shared roots
We’re Luke and Ellie, the team behind Rural Studio.
Ellie grew up in Hampshire, riding horses and immersed in the equestrian world from an early age. That upbringing shaped a deep appreciation for the countryside and the brands that live within it.
Luke grew up on a family farm just outside West London, before going on to build and scale a design agency to six figures, working with startups and global companies on brand and digital product design.
Rural Studio brings those two worlds together, combining authentic countryside understanding with high-end digital execution.
Our goal is simple: to help country brands present themselves with the same level of quality, clarity and ambition as any modern premium brand.
Services
What we actually do
Three focused disciplines, one coherent approach. Every project is led by design thinking and grounded in your brand's world.
01
Content
Authentic countryside content built for modern platforms. We create social-first photography and UGC-style video that feels natural, not staged. From product shoots to day-in-the-life content, everything is designed to connect and convert.
02
Brand Identity
We design brand identities that balance heritage with modern appeal. From logos and typography to full visual systems, we build brands that feel considered, consistent and ready to grow.
03
Shopify Design & Builds
Custom Shopify stores built for country brands. Clean, considered and conversion-focused. We handle everything from structure and UX to design and launch, creating stores that not only look right, but sell properly.
Packages
Ways to work together
Three focused packages built around the way country brands actually need to grow.
Creative Direction
Content
Authentic countryside content
Starting from
£149 + VAT
Includes
Social media photography
UGC-style video content
Product & lifestyle shoots
Content for Instagram & TikTok
Identity
Brand Design
Branding built for country businesses
Starting from
£499 + VAT
Includes
Logo design & logomarks
Full brand identity systems
Colour, typography & visual direction
Brand guidelines for consistency
Popular
Ecommerce
Shopify Design
High-converting ecommerce stores
Starting from
£999 + VAT
Includes
Custom Shopify design
Full Shopify build & launch
Product & collection page design
Conversion-focused UX
FAQ’s
Common questions
If something isn't answered here, just reach out directly.
